Athletic wear brand Champion recently added to its growing selection of athleisure, with it now offering mesh sports bras in red and black colorways.
The sports bras are mostly overtaken by red or black fabric, however each features accents of white stripes that make up the minimal borders, and thick bands along the bottom that boldly feature Champion's branding. Although the majority of the sports bras are made from a durable mesh material, there are opaque bars through the middle of them to cover the wearer.
Due to their statement athletic design, the sports bras can easily be dressed up for a night out, especially if they're paired with the matching skirts that the brand released along with them.
What's Driving This Trend
- Mesh Sports Bras
- Opportunities for incorporating mesh materials and incorporating bold branding designs in sports bra manufacturing.
- Athleisure Fashion
- Opportunities to create stylish and versatile sportswear pieces that can be dressed up for different occasions.
- Matching Sets
- Opportunities to offer coordinated activewear sets, combining sports bras with matching skirts or bottoms.
Who This Affects Most
- Athletic Wear
- Innovations in the design and production of sports bras and athleisure wear.
- Fashion Retail
- Opportunities for retailers to expand their offerings with versatile sportswear that caters to different style preferences.
- Branding and Marketing
- Opportunities for branding and marketing agencies to collaborate with athletic wear brands to create statement designs and promote them as fashion-forward activewear.
