The MERGe LDN Fall/Winter 2014 lookbook presents the UYOR collection, which stands for "Under Your Own Rights." The entire collection is conceived and constructed in East London.
The streetwear brand found inspiration in contemporary art, translating the minimalist aesthetic into clothing created with modern fabrics, such as Nantex and Airtex. The silhouettes remain simple, whether it's a t-shirt or a tracksuit, leaving the collection with a sense of uniformity and cohesion. The color palette is strictly monochrome, allowing the quality and shape to be the main focus of the collection.
This is the second collection for the brand, headed by Tom Kilbey. Like its inaugural effort, the brand's follow-up is fixated on simplicity and futurism in sportswear.