The MERGe LDN Fall/Winter 2014 lookbook presents the UYOR collection, which stands for "Under Your Own Rights." The entire collection is conceived and constructed in East London.
The streetwear brand found inspiration in contemporary art, translating the minimalist aesthetic into clothing created with modern fabrics, such as Nantex and Airtex. The silhouettes remain simple, whether it's a t-shirt or a tracksuit, leaving the collection with a sense of uniformity and cohesion. The color palette is strictly monochrome, allowing the quality and shape to be the main focus of the collection.
This is the second collection for the brand, headed by Tom Kilbey. Like its inaugural effort, the brand's follow-up is fixated on simplicity and futurism in sportswear.
Key Themes Behind This Trend
- Minimalist Sportswear
- Opportunity for disruptive innovation in creating sportswear collections that emphasize simplicity and minimalist design.
- Contemporary Streetwear
- Opportunity for disruptive innovation in developing streetwear collections that are inspired by contemporary art and culture.
- Futuristic Fabrics
- Opportunity for disruptive innovation in incorporating modern fabrics, such as Nantex and Airtex, into sportswear collections.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating sportswear collections that follow minimalist and contemporary streetwear trends.
- Textiles
- Opportunity for disruptive innovation in the textiles industry by developing futuristic fabrics that can be used in sportswear collections.
- Art
- Opportunity for disruptive innovation in the art industry by collaborating with fashion brands to create streetwear collections inspired by contemporary art.
