Ecommerce lingerie start-up Adore Me is introducing Joyja as an affordable and inclusive brand of menstruating underwear. The brand offers a variety of cuts and styles that look and feel like regular pairs of underwear but are ultra-absorbent. The products are offered in three different absorbency levels, offering varying levels of protection that can stand alone or be used alongside other period products for added comfort and peace of mind. As Adore Me is passionate about inclusivity, Joyja retains this priority by making its styles accessible in sizes ranging from XS-4X.
Beyond creating products for menstruating people, Joyja is on a mission to improve access to period products for those in the US living below the poverty line; for every pair of panties purchased, Adore Me donates a pair.
Image Credit: Adore Me
What's Driving This Trend
- Inclusive Menstruation Underwear
- The trend of creating menstruation underwear that is affordable and inclusive, offering various absorbency levels and sizes.
- Ultra-absorbent Underwear
- The trend of developing underwear that is specifically designed to be ultra-absorbent for added comfort and peace of mind during menstruation.
- Period Poverty Solutions
- The trend of addressing period poverty by incorporating social impact initiatives, such as donating a pair of underwear for every purchase made.
Who This Affects Most
- Ecommerce Lingerie
- The lingerie industry can explore disruptive innovation opportunities by creating affordable and inclusive menstruation underwear that meets the diverse needs of customers.
- Feminine Hygiene
- The feminine hygiene industry can capitalize on the trend of ultra-absorbent underwear and develop innovative products that provide superior protection during menstruation.
- Social Impact
- The social impact sector can leverage the trend of addressing period poverty through initiatives like donating underwear, and expand their efforts to improve access to essential period products.
