The Ones 2 Watch 'Jungle' image series highlights men's leisurewear and is lensed by photographer Kenny Germe. The editorial showcases the season's modern activewear looks and enlists models Armine and Rozan who are captured in an urban setting.
Donning a wardrobe by Assk Paris, Levi's and Tim Coppens, the models are outfitted by stylist Edem Dossou who opts for oversized and sporty clothing picks. This editorial's jersey-inspired tanks and sporty casuals are paired with more formal staples like textured coats and fitted turtlenecks.
Highlighting an array of men's leisurewear looks, The Ones 2 Watch Jungle editorial proves that cool clothing can indeed be comfortable. Following in the footsteps of premium labels like Givenchy, more affordable copycats are embracing a wearable menswear aesthetic that fuses athletic and luxurious elements.
Key Themes Behind This Trend
- Men's Leisurewear
- The rise of men's leisurewear presents opportunities for disruptive innovation in creating comfortable yet stylish clothing options.
- Modern Activewear
- The growing demand for modern activewear opens up possibilities for disruptive innovation in designing functional and fashionable sportswear.
- Wearable Menswear
- The trend of wearable menswear combining athletic and luxurious elements provides opportunities for disruptive innovation in creating versatile and comfortable clothing for men.
Where This Applies
- Fashion
- The fashion industry can tap into the trend of men's leisurewear and modern activewear to develop innovative and comfortable clothing options.
- Sportswear
- The sportswear industry can explore the demand for modern activewear by creating functional and fashionable athletic apparel.
- Luxury
- The luxury industry can embrace the trend of wearable menswear by incorporating athletic and comfortable elements into their high-end designs.
