Souvenaid was released by Nutricia into the United States market as the first memory function-supporting supplement that strengthens synapses. Nutricia North America's VP of Medical and Scientific Affairs for Souvenaid, Steven Yannicelli, said: "Based on 60 years of scientific research into membranes and synapses and 20 years of product research, Nutricia designed Souvenaid to be a scientific approach to a complex problem, and we want American consumers to benefit from what we've learned."
Souvenaid is made through a specialized blend of nutrients that help support synapses, the connections in the brain that cause memory possible. The main reason for memory decline comes from aging, in which the brain's synapses break down faster than the brain can make new ones. Souvenaid is designed to counter that by strengthening the synapses. A fundamental formula in Souvenaid is Fortasyn Connect, a blend of nutrients that support memory function. It includes uridine, choline, DHA/EPA, vitamins, and other nutrients. Souvenaid is available for purchase.
Image Credit: Souvenaid
What's Driving This Trend
- Memory-supporting Supplements
- The rise of supplements that support cognitive function by targeting synapses presents a disruptive opportunity for the nutraceutical industry to explore new product lines.
- Fortified Nutrients
- The development of nutrient blends like Fortasyn Connect presents an opportunity for innovative food and beverage companies to create products with enhanced cognitive function benefits.
- Aging and Cognitive Health
- As the population ages, increasing demand for cognitive health products presents an opportunity for pharmaceutical companies to develop innovative drugs and supplements.
Who This Affects Most
- Nutraceuticals
- The nutraceutical industry can capitalize on the trend of memory function-supporting supplements through innovative product lines that target synapses.
- Food and Beverage
- Companies in the food and beverage industry can leverage the development of nutrient blends like Fortasyn Connect to create products with enhanced cognitive function benefits.
- Pharmaceuticals
- Increasing demand for cognitive health products presents an opportunity for pharmaceutical companies to develop innovative drugs and supplements.
