Y-3 Debuts the 'Chapter 3: Memories of Orange' Capsule
Kanesa David — July 13, 2022 — Fashion
Yohji Yamamoto is launching a new Fall/Winter 2022 clothing capsule dubbed ‘Memories of Orange,’ which revisits the color palette of the brand’s logo and sets the tone for future Y-3 releases. The new collection sticks to its football influence, prioritizing athletic wear and layering, which it applies to a selection of bags, clothing, and footwear. Collection highlights include a fleece varsity jacket with orange leather sleeves, collar flaps, and football-style logos and sponsor motifs. Other standouts include wide-leg track pants, puffer vests, and sports tights that build on the central sports motif.
Footwear offerings comprise the ‘Y-3 Hokori III,’ the ‘Y-3 Ultraboost 22,’ the ‘Y-3 Qasa High,’ and the new ‘adidas Gazelle.’ Ther Y-3 Chapter 3: Memories of Orange collection arrives on the adidas Y-3 website and stores on July 15.
Image Credit: Y-3
Footwear offerings comprise the ‘Y-3 Hokori III,’ the ‘Y-3 Ultraboost 22,’ the ‘Y-3 Qasa High,’ and the new ‘adidas Gazelle.’ Ther Y-3 Chapter 3: Memories of Orange collection arrives on the adidas Y-3 website and stores on July 15.
Image Credit: Y-3
Trend Themes
1. Orange Athletic Wear - Opportunity for athletic wear companies to explore reimagining classic designs with a bold color palette.
2. Sports-inspired Accessories - Opportunity for accessory companies to create sports-themed products to complement athletic wear collections.
3. Athletic Footwear Collaborations - Opportunity for footwear companies to partner with athletic wear brands to create footwear designed specifically for sports-inspired collections.
Industry Implications
1. Athletic Wear - Consumers are seeking bold and striking colors, providing lucrative opportunities for athletic wear companies willing to experiment.
2. Accessories - The trend of sports-inspired accessories presents an opportunity for businesses in the accessories industry to market their products to athletic wear consumers.
3. Footwear - Collaborations between footwear and athletic wear companies can lead to innovative design solutions for sports-inspired collections.
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