Melissa McClure's Intricate and Organic ‘Jewelry Alchemy'

 - May 2, 2009   Updated: Jun 8 2011
References: jewelryalchemy & luxist
I'm a huge fan of Melissa McClure's 'Jewelry Alchemy' line of twig-inspired accessories. Each piece channels the organic forms found in nature; her prominent inclusion of twigs in particular lend each piece a delicate quality.

Melissa McClure's 'Jewelry Alchemy' line is made of 18K and 22K gold that has been individually forged and hand hammered, according to Luxist. Check out some other nature-inspired jewelry collections below.

Implications - Wit eco-conscious consumers on the rise, environment-themed products have also saturated the marketplace. By wearing environment-influenced patterned clothing or jewelry, consumers can communicate to observers that they value the earth. Companies who are eager to appeal to the eco-conscious demographic can manufacture products that are eco-themed.