Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Pivoting Amid the Pandemic

A Short Interview with Melanie Wong, Founder of Olive + Splash

— April 24, 2020 — Business
In times of disruption, we are faced with no other option but to adapt as quickly as possible. The COVID-19 health pandemic has surely presented as one of the most severe global challenges of this century, imposing a need for individuals to physically distance and lockdowns on all non-essential businesses. However, it has also created a sense of unity between people and this should not go without being noticed.

In response to the current health pandemic, many brands, small and big, have quickly pivoted their operation strategy to help fight the spread of the virus. In Toronto, one local business is making bamboo face masks available to its community. Trend Hunter spoke to Melanie Wong—deisgner and founder of Olive + Splash—about her face mask drive-thru idea and the future after COVID-19.

Can you tell us a little bit about your business—Olive + Splash?

Olive + Splash is a collection of unisex athleisure clothing that reflects the fashion-forward spirit of the trendy and well-suited. Our materials and clothing are ethically sourced and handmade by people we trust and environments we support. We offer a variety of designs and styles that will complement anybody. Our exclusive selection of butter-soft, eco-friendly bamboo apparel is proudly made in Canada.

We use bamboo because it is a really amazing, adaptable material. It is a powerhouse when protecting the planet's resources, it has built-in temperature controls to keep you warm in the cold and cooler in the heat. In addition, bamboo is a breathable material that does not contain harmful chemicals and is hypoallergenic with a similar feel to silk. It's also UV-resistant and proven to have a 99.98% antibacterial rate, ensuring an odorless experience.

As an independent business, in what ways has the pandemic impacted you?

There are always positive and negative sides to every situation. Unfortunately, some wholesale deals have been placed on pause and my customers cannot come inside the studio due to the pandemic. However, Olive + Splash has adapted well to the situation and we have pivoted our business to fit the current landscape by designing stylish face masks that will give you the protection you need to run errands while looking fashionable. We have opened a drive-thru to allow customers to pick-up their orders.

How did the idea about a drive-thru mask shop come to you? Why the drive-thru format?

The drive-thru started because of social distancing. I could not have the public come into my studio to purchase apparel and this was a creative and convenient way for customers to continue to receive the apparel and face-masks they love in a contact-less environment. It's really easy all they have to do is order online, pull-up, pick-up, and drive away.

What has the response been to your wonderful initiative?

The response has been overwhelming on so many levels. The customers love what we are doing and keep coming back for more, which is heart-warming. I work the drive-thru every day from 10 am-2 pm and the people I get to meet are wonderful, I literally have to pinch myself. I love it so much, the drive-thru is here to stay and we are looking to extend our hours very soon.

What will the world look like for small/medium businesses in the aftermath of the pandemic?

I think we are already seeing some of the consequences and shifts of this pandemic. Some businesses have closed their doors will not re-open. We will see downsizing of larger operations; working from home or more desirable areas will be a reality; online shopping and door-to-door delivery will increase; online meetings will be the new boardroom; traveling for work will decrease and VR will explode.
9.3
Score
Popularity
Activity
Freshness