Afia specializes in healthy, easy-to-make Mediterranean recipes, and its product range includes things such as falafel—the delicious deep-fried ball or patty-shaped fritter that is common in Middle Eastern cuisine and a wonderful vegetarian option, and kibbeh—another tasty dish, usually made by blending spiced ground meat, onion, and grain.
Afia's falafel product is non-GMO, gluten-free, vegan, and rich in plant-derived proteins. Its kibbeh offering, on the other hand, features halal meat. Afia's Mediterranean recipes come frozen and individuals can choose a variety bundle if interested in sampling. A six-bag bundle includes the Traditional Falafel, the Garlic & Herb Falafel, the Turmeric (Spicy) Falafel, the Sun-Dried Tomato Falafel, the Za'atar Falafel, and the Traditional Kibbeh. If one opts-in for the 12-bag offering, one may enjoy a second bag of each variety.
What Makes This Trend Stand Out
- Healthy Frozen Mediterranean Foods
- Opportunity to disrupt the frozen food industry by introducing more healthy and diverse options inspired by Mediterranean cuisine.
- Plant-based Protein Products
- Opportunity for food companies to tap into the growing demand for plant-based protein by offering more non-GMO and gluten-free products like Afia's falafel.
- Halal Food Products
- Opportunity for food companies to cater to the growing Muslim population and introduce more halal-certified products like Afia's kibbeh.
Sectors Adopting This
- Frozen Food Industry
- Disrupt the frozen food industry by producing healthier and diverse Mediterranean-inspired frozen meals.
- Plant-based Food Industry
- Introduce more plant-based protein products into the market, leveraging healthier ingredients and vegan-friendly options like Afia's falafel.
- Halal Food Industry
- Cater to the growing demand for halal-certified food among the Muslim population by introducing more halal food products like Afia's kibbeh.
