CookIt combines personalized menu planning with food shopping and on ShopRite's website, it's possible to take advantage of meal planning services powered by AI. The artificial intelligence technology helps to simplify the online shopping process by suggesting customized recipes, ingredient recommendations and determining meal costs by assessing the items in a customer's online shopping cart.
The AI-powered meal planning service takes a variety of considerations into account, including dietary needs or preferences, as well as seasonal ingredients. Currently, the site is sharing a variety of Halloween-inspired recipes like "Frankenguac," and recipes fit for holiday entertaining like pumpkin pancakes, pork tenderloin with apples or gluten-free gingered pumpkin pie. With the online tool, shoppers are easily able to filter recipes by primary ingredient, theme and more.