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Thrift-Themed Streetwear Catalogs

The McQ Spring/Summer 2015 Lookbook is Eccentrically Elegant

— July 2, 2014 — Fashion
Alexander McQueen's McQ Spring/Summer 2015 collection was unveiled in a bold new catalog that embodies an eccentrically elegant air.

The McQ Spring/Summer 2015 lookbook highlights thrift shop-themed menswear looks that are mismatched and vividly printed. The youthful and relaxed collection seems effortlessly put together and includes pieces that resemble hand-me-downs and found items.

Mixing comfortable separates with vintage-inspired outerwear, the menswear line presents today's youth with thrifty looks that are the opposite of expected. The pieces evoke an effortlessly cool air and are definitive of today's generation's carefree style aesthetic.

Appealing to a younger demographic of consumer, this menswear collection marries aesthetics with comfort and features incredibly wearable looks that can be broken up and incorporated into one's existing wardrobe.
Trend Themes
1. Thrift-themed Streetwear - Disruptive innovation opportunity: Creating a line of thrift-themed streetwear for the younger demographic that combines aesthetics with comfort.
2. Mismatched and Vividly Printed - Disruptive innovation opportunity: Designing mismatched and vividly printed clothing items that evoke a sense of carefree style and appeal to today's generation.
3. Effortlessly Cool - Disruptive innovation opportunity: Developing a collection of clothing pieces that exude an effortlessly cool air and can be easily mixed and matched with existing wardrobes.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing thrift-themed streetwear into the fashion industry by reimagining traditional styles and combining them with vintage elements.
2. Apparel Manufacturing - Disruptive innovation opportunity: Incorporating mismatched and vividly printed designs into apparel manufacturing processes, redefining the production and distribution of clothing.
3. Youth Market - Disruptive innovation opportunity: Tapping into the youth market by offering a line of clothing that embodies an effortlessly cool aesthetic, resonating with the carefree style of today's generation.
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