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The Airboard

 - Apr 30, 2008   Updated: Jun 21 2011
References: yankodesign
If you've ever worked with your laptop actually placed on your lap then you'll definitely appreciated this design by Ki-Seung Lee. The pump action laptop surface Airboard comes to the rescue of millions of lap-surfers worldwide.

Regardless of what you're using your laptop for, the Airboard makes it more enjoyable. It can be pumped with air to increase your "laptop area" to increase your comfort and productivity.

Implications - Products or services that recognize common consumer complaints within popular products, can thereby identify areas in need of new innovation. The 'Airboard' is an example of how a business identified consumer complaints relating to laptops and created a product to aid consumers.