Flowered Fashion Features

The Max Mara Spring 2012 Campaign Stars Saskia de Brauw

Supermodel Saskia de Brauw seems to be having the year of her life; after landing the Chanel Spring 2012 campaign, the Dutch beauty is also the face of the Max Mara Spring 2012 campaign.

Sporting a short raven hued pixie wig, de Brauw stars in the stunning and elegant Max Mara campaign for the brand's spring offering. The simple yet dramatic shoot features the gorgeous model posing alongside a flower and some gorgeous handbags that are sure to top the wish lists of every fashion editor and fashionista this season.

Wearing body conscious, simple designs by the label and minimal, barely-there makeup, the Max Mara Spring 2012 campaign lets de Brauw's infamous cheekbones steal the spotlight.

Flowered Fashion
Opportunity for the fashion industry to explore new floral patterns and designs in their collections.
Short Pixie Wigs
Trend for the beauty industry to create and market short pixie wigs as a fashionable alternative to long hair.
Minimal Makeup
Opportunity for the cosmetic industry to focus on minimal, natural-looking makeup products and techniques.

Sectors Adopting This

Fashion
Fashion industry can capitalize on the popularity of flowered fashion through new designs and collections.
Beauty
Beauty industry can tap into the trend of short pixie wigs by offering a variety of styles and options.
Cosmetics
Cosmetic industry can develop and promote minimal makeup products that enhance natural beauty.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 64%
Freshness 8%

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