Sleek Nautical Fashion

The Max Mara Spring/Summer Line Displays Stylish Seaside Influences

The Max Mara Spring/Summer '16 collection takes fashion fans on a seaside exploration. The Italian fashion house went full naval for the Spring season, giving the Max Mara woman a line of 42 yacht-friendly looks.

The nautical style is a timeless aesthetic that dates back further than the reign of Coco Chanel. However, among the Breton stripe t-shirts, jerseys, outerwear and dresses, this collection offers a few exciting and modern pieces. Star-patterned knitwear is the perfect accomplice for Breton stripe garments, giving this collection a patriotic edge. Silk pieces are decorated with a contemporary rope print, reminiscent of one of Diane Von Furstenberg's elegant designs, while metallic fringed garbs are a definite highlight.

With a line of marine-inspired looks, the Max Mara Spring/Summer '16 collection serves resort season style well before the resort season.

Nautical Fashion
Opportunity to incorporate modern and patriotic elements into traditional nautical style.
Seaside Influences
Chance to explore and integrate new design elements inspired by the seaside.
Yacht Fashion
Innovative possibilities in creating fashionable pieces suitable for yacht wear.

Industries Being Reshaped

Fashion
Fashion industry can leverage nautical themes and seaside influences to create trendy and sought-after designs.
Textile
Textile industry has an opportunity to develop fabrics and prints that reflect the nautical and seaside themes.
Resort
Resort industry can benefit from incorporating the early resort season style inspired by the Max Mara collection.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 14%
Freshness 8%