Knit Muted Tonal Sneakers

The adidas YEEZY BOOST 700 V2 Gets a Mauve Colorway

The adidas YEEZY BOOST 700 V2 sneaker model gets a new Mauve colorway makeover for the season. The brand prepares for the colder seasons of the year with the muted tonal palette. The upper is made from the signature PrimeKnit materials in the nominal color and is paired with black suede materials that overlay some sections.

This can be found at the heels, the toe boxes, the mudguards, and the throat area. The shoe is then marked with some reflective accents to bring a stark contrast to the design. Reflective detailing can be found at the quarter paneling, the laces, and at the heels. The midsole is packed with the BOOST technology with brown hues.

Image Credit: adidas

Muted Tonal Palette
Opportunity for clothing and accessory companies to integrate muted tonal palettes into their designs.
Reflective Design Details
Opportunity for athletic shoe brands to incorporate reflective detailing for aesthetic and functional purposes.
Primeknit Materials
Opportunity for athletic wear companies to use PrimeKnit materials for a sleek and comfortable fit.

Who This Affects Most

Athletic Shoe
Athletic shoe brands have an opportunity to incorporate the muted tonal palette and reflective design details for their footwear.
Clothing and Accessories
Clothing and accessory companies have an opportunity to integrate the muted tonal palette into their designs.
Athletic Wear
Athletic wear companies can use the PrimeKnit materials for their clothing for a sleek and comfortable fit.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 13%
Freshness 11%

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