Blond model Zuzana Gregorova is a 'Material Girl' in Wallpaper magazine. The fashion editorial, shot by Johan Sandberg appears in the magazine's latest issue. Fashion director Arabella Mills oversaw the styling for the spread which alternates between bright colors and vibrant prints, and sharp, monochromatic images.
The '80s-inspired 'Material Girl' features fashions from Emanuel Ungaro, Pierre Hardy, Junya Watanabe, Yves Saint Laurent, Chanel and Gucci.
Implications - In the last few years, contemporary fashion has been strongly influenced by fashion from the past. Consumers have even shown a willingness to pay more for a product that seems more authentically retro. Businesses can capitalize on this by creating products heavily inspired by the 80s, 70s, and 60s.