For Fall 2018 Ready-to-Wear luxurious label Undercover launches a wide selection of matching tracksuit ensembles, including bold monochromatic fabrics with subtle branding and head-to-toe checkered patterned tops and bottoms. Needless to say, the matching tracksuits are slouchy and exceedingly comfortable-looking.
Designer Jun Takahashi is known to take something "mundane" and inject it with "uncanny magic." As a truthful testimonial to that statement, the fashion collection takes the rather day-to-day look of a regular tracksuit and transforms it into a luxurious fashion piece.
Vogue descried the collection carrying a certain "collegiate spirit." For the Fall 2018 runway, Undercover also taps into Stranger Things star Sadie Sink, who is captured modelling a red-orange matching tracksuit and a crystal-trim beanie with ease, comfort and youthful vigor.
Photo Credits: Luca Tombolini/ Indigital.tv
Key Themes Behind This Trend
- Luxurious Matching Tracksuits
- Disruptive Innovation Opportunity: Explore the potential for luxury brands to transform everyday apparel, like tracksuits, into high-end fashion pieces.
- Monochromatic Fabrics with Subtle Branding
- Disruptive Innovation Opportunity: Develop innovative ways for brands to incorporate subtle branding into their designs, creating a more sophisticated and understated aesthetic.
- Head-to-toe Checkered Patterned Ensembles
- Disruptive Innovation Opportunity: Experiment with bold patterns in fashion, offering unique and eye-catching designs for consumers seeking statement-making clothing.
Where This Applies
- Luxury Fashion
- Disruptive Innovation Opportunity: Explore the potential for luxury fashion brands to expand their offerings into casual wear, capturing a wider consumer base.
- Apparel Manufacturing
- Disruptive Innovation Opportunity: Innovate manufacturing processes to create high-quality tracksuits that are both comfortable and stylish, meeting the demand for luxury loungewear.
- Celebrity Endorsements
- Disruptive Innovation Opportunity: Capitalize on the influence of celebrities by partnering with them to promote and showcase unique and fashionable tracksuits to their fan base.
