H&M Magazine’s Winter 2009 issue features a lingerie fashion spread starring model Maryna Linchuk by Terry Richardson. Richardson is known for his racy and provocative shots so shooting an editorial that focuses on underwear is something that is right up his alley.
Linchuk looks stunning and shows that there is no better way to get over the winter blues than by investing in some lovely lingerie to cozy up by the fire in.
Implications - Sex appeal instantly makes a product attractive to modern consumers. Items that feature a sensual element appeal to shoppers who want to explore different sides of their sexuality. Companies attempting to increase their appeal on the market could develop more designs like this.