V&S Wine won the silver medal at EPICA (a European advertising competition) for their Maru Wine. Swedish design firm Silver came up with the packaging for Maru Wine, a blend from Alsace that is meant to accompany sushi and the palette of those who indulge in the Japanese style of food.
Maru Wine takes its name from the Japanese word for circle (maru). I guess this means that Maru Wine is meant to be drunk with makizushi (maki or rolls) as opposed to nigiri.
What Makes This Trend Stand Out
- Sushi Pairing Wines
- Wineries can look into creating wine products that are specifically designed to complement sushi flavors.
- Packaging as a Marketing Tool
- Design firms can create packaging that enhances the product's appeal and communicates its ideal usage.
- Cultural Fusion Cuisine
- Chefs can incorporate different cultural elements into traditional dishes to create new and exciting fusion cuisine experiences.
Sectors Adopting This
- Wine Industry
- Wineries can innovate their products by creating wines tailored to specific food pairings.
- Design Industry
- Design firms can offer packaging design services that enhance products' cultural connections and messaging.
- Food and Beverage Industry
- Chefs and restaurateurs can explore cultural fusion cuisine concepts to attract customers looking for unique dining experiences.
