ASICS launches another tonal iteration of the GEL-KAYANO 14 sneaker model with the latest Marshmallow colorway to join its roster. The shoe has a multi-tonal update that rests on top of a clean white base foundation. It starts with mesh materials at the base that is done in the 'Marshmallow' clean color.
This then sits on top of a teal-like blue at the heel overlaying accent for a touch of contrast. More tonal contrast can be seen in the form of the pink trimmings by the throat and heel branding details, and the blue piping at the inside of the tiger stripes. It is then rounded out by purple accents that make up the toe tips.
Image Credit: ASICS
Key Themes Behind This Trend
- Tonal Sneaker Design
- Opportunity exists for other sneaker brands to follow suit with ASICS and incorporate tonal designs into their products.
- Color Accented Footwear
- Other shoe companies can experiment with various color accents in their shoe designs to add a touch of uniqueness and style.
- Multi-tonal Shoe Model
- There is potential for shoe companies to create their own multi-tonal shoe models that offer a combination of colors that complement each other.
Where This Applies
- Sporting Goods
- Incorporating unique and visually-appealing designs into sports footwear can attract customers who want more than just functional shoes.
- Fashion
- Tonal and color-accented shoe designs can appeal to fashion-conscious consumers who are looking for unique and stylish footwear.
- Retail
- Shoe retailers can benefit from offering a range of tonal and color-accented shoe designs to attract customers who want shoes that stand out from the crowd.
