Marriott's Work From Anywhere Program is creatively enticing consumers to think outside of the box when considering an ideal workspace. COVID-19 changed the professional landscape so rapidly and with so much uncertainty that most consumers working from home were doing so from a makeshift workspace. As a result, anyone living with kids, parents or roommates found themselves in a less-than-ideal and often distracting environment.
Marriott's new program is encouraging people to use the hotel rooms like their own office space, as the brand introduces day passes. The new initiative means that workers can use the rooms during the day at an adjusted price, instead of staying the night. Guests can use a room from 6am to 6pm for less than 50% of the original 24-hour stay price.
Image Credit: Marriott