Opening Ceremony and Mermot Work Together on a FW18 Collection
References: openingceremony & highsnobiety
Streetwear imprint Opening Ceremony channels the talents of American outerwear brand Mermot to collaboratively create a collection of goods for the Fall/Winter 2018 season. Mermot is often recognized for its craft in creating high-performing technical apparel for those who participate in activities such as hiking, climbing, and skiing. The outerwear pieces offered in the collection receive some design touches that represent Opening Ceremony -- this includes some contrasting paneling on the signature durant pants, its branding details on the Wrangell jacket done in a rugged fleece material, and some new and vibrant colorways on the Mammoth Parka.
The standout item in the collection is the aforementioned Mammoth Parka, with new hues such as cotton candy pink and an impressive 700-fill down, it can combat weather in a fashionable approach. Another key piece is the GORE-TEX shell piece offered in tonal options including turf green, black, and cherry tomato.
The standout item in the collection is the aforementioned Mammoth Parka, with new hues such as cotton candy pink and an impressive 700-fill down, it can combat weather in a fashionable approach. Another key piece is the GORE-TEX shell piece offered in tonal options including turf green, black, and cherry tomato.
Trend Themes
1. Weather-combating Winter Apparel - The innovative use of 700-fill down and GORE-TEX materials in fashionable winter apparel creates an opportunity for the fashion industry to expand into the functional performance wear market.
2. Vibrant Colorways in Technical Outdoor Apparel - The incorporation of bold, fashion-forward colorways in technical outdoor apparel presents an opportunity for the outdoor recreation industry to attract a wider consumer base and appeal to fashion-conscious audiences.
3. Collaborative Design in Outerwear - The collaboration between a streetwear brand and a technical outdoor apparel brand offers an opportunity for brands in different industries to merge their unique design aesthetics and create new, innovative products.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the functional performance wear market and expand their product offerings to include innovative, weather-combatting winter apparel.
2. Outdoor Recreation - The outdoor recreation industry can appeal to fashion-conscious consumers by incorporating bold and vibrant colorways in their technical apparel offerings.
3. Collaborative Design - Collaborative design opportunities between brands in different industries offer a chance to merge unique design aesthetics and create innovative products that appeal to a wider consumer base.
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