This Mark Elzey Jr editorial is completely monochromatic but is telling of the style and the spunk of 90s fashion looks. The model is very Marilyn Monroe-esque as she sports a blonde pin-up hairstyle with dark lips.
The portrait shots show close-ups of the model's seductive expressions as the white walls are covered in drip marks adding to the grunge looks. The model wears a white blazer that stands out among the dirty environment. She also wears high-waisted pants with classic black pumps. The expressions give off a damsel-in-distress vibe as her doe-eyed looks are flash frozen by the camera lens.
Mark Elzey Jr uses wardrobe stylist HollyJane Cornell in order to create classic looks that bring the viewer back in time. There is no color needed in this shoot as the fashion and makeup speaks to the 90s culture.
Key Themes Behind This Trend
- Monochromatic Fashion
- Opportunity for designers to create modern, monochromatic fashion collections that pay tribute to past eras.
- 90s-inspired Makeup
- Opportunity for cosmetics brands to develop 90s-inspired makeup lines that capture the edgy and bold looks of the decade.
- Nostalgic Fashion Photography
- Opportunity for photographers to create editorial shoots that evoke nostalgia by capturing iconic fashion eras.
Where This Applies
- Fashion Design
- Fashion designers can capitalize on the trend of monochromatic fashion by creating collections that combine modern design with a retro aesthetic.
- Cosmetics
- Cosmetics brands can tap into the 90s-inspired makeup trend by developing products that cater to consumers who seek bold and edgy looks.
- Photography
- Photographers can explore the demand for nostalgic fashion photography by offering their services to brands and publications looking to evoke specific fashion eras in their imagery.
