Luiza, the lead singer of Sao Paulo rock band Inky, was gracious enough to spend a night out on the town and allow photographer Marina Abadjieff to capture the aftermath.
For most of us, a hangover is a private experience typically relegated to the dark comfort of our bedrooms. It's not, by any means, something we enjoy sharing with others. This is usually due to the pounding headache, hideous dark under-eye circles and sallow complexion that accompanies the morning after a night of drinking. Luiza, on the other hand, looks like she could go for round two––and this, my friends, is what separates superstars from mere mortals.
Marina Abadjieff was assisted by art director Pedro Beck, to ensure that Luiza's hangover looked as glamorous as possible.
What Makes This Trend Stand Out
- Hangover Editorial
- There is an opportunity for beauty and fashion companies to create new products targeting people who want to look their best even when they have a hangover.
- Post-party Recovery
- There is an opportunity for wellness and healthcare sectors to offer products and services that alleviate the symptoms of a hangover and promote quick recovery.
- Publicizing Hangovers
- There is an opportunity for media and advertising companies to create campaigns that embrace the post-party experience, and to encourage people to share their own hangover experiences on social media.
Sectors Adopting This
- Beauty and Fashion
- Companies in this industry could create beauty and fashion products targeted at people who want to look their best even when they have a hangover.
- Wellness and Healthcare
- There is an opportunity for companies in this industry to offer products and services that alleviate the symptoms of a hangover, such as dehydration and headaches.
- Media and Advertising
- Companies in this industry could create campaigns that embrace the post-party experience and encourage people to share their own hangover experiences on social media.
