New Balance introduces the new Marigold colorway palette that details the MADE in USA 990v2 sneaker model for the season. This time around, the sneaker has a blend of hairy suede, mesh, and pig suede throughout the upper along with a variety of orange hues that are contrasted by black.
Some of the branding details that adorn the shoe include the signature N logo on the side and the USA text that makes up the heel sections. Hints of off-white can be marked at the laces, the lining, the tongue, and the ABZORB midsole foundation. Notably, similar to the rest of the MADE in USA sneaker models, every single pair is made from a domestic value of 70% or more.
Image Credit: New Balance
What's Driving This Trend
- Orange Sneaker Trend
- Opportunity to create new lines of sneakers with vibrant and bold color palettes for consumers looking to make a fashion statement.
- Domestically Made Products Trend
- Opportunity to market and promote products made domestically, emphasizing the use of high-quality domestic materials and supporting local economies.
- Mixed Material Sneaker Trend
- Opportunity to experiment with different materials in sneaker design to create new and unique product offerings that stand out in the market.
Who This Affects Most
- Footwear Manufacturing Industry
- Opportunity to use innovative manufacturing techniques and materials to produce footwear that offers consumers unique fashion options and a sustainable product offering.
- Fashion Industry
- Opportunity to create and market new fashion lines for consumers looking to make bold fashion statements and express their individuality.
- Domestic Manufacturing Industry
- Opportunity to emphasize the benefits of using domestic manufacturing, particularly with high-quality materials, to produce a more sustainable product and support local economies.
