By the looks of this editorial featured in the latest issue of Marie Claire US, crocheted fashion is making a big comeback. At least, Tommy Hilfiger is rooting for it as the photoshoot highlights pieces pulled solely from the American fashion brand’s spring-summer 2016 collection. At once laid-back and luxurious, the looks strike the perfect balance for an outing at the beach.
Shot by photographer Philip Gay, the Marie Claire US editorial was styled by Isabel Dupre, who had fun playing with floral print maxi dresses, denim jackets and swimsuit coverups. The spring collection was inspired by the Caribbean, so the colors are vibrant and the overall vibe chill. It's actually hard to associate these pieces with the Hilfiger brand.
What Makes This Trend Stand Out
- Crocheted Fashion
- Crocheted fashion is making a big comeback as showcased in the Marie Claire US editorial.
- Laid-back Luxe
- The laid-back yet luxurious looks in the Tommy Hilfiger photoshoot strike the perfect balance.
- Floral Print Maxi Dresses
- Floral print maxi dresses featured in the Marie Claire US editorial are a fashionable choice for the beach.
Sectors Adopting This
- Fashion
- The fashion industry can explore the resurgence of crocheted fashion as a disruptive innovation opportunity.
- Photography
- Photographers can draw inspiration from the laid-back yet luxurious aesthetic of the Marie Claire US editorial.
- Retail
- Retailers can capitalize on the popularity of floral print maxi dresses as highlighted in the editorial.
