If this editorial for Marie Claire Turkey May 2011 is any indication, the 70s are back in full swing this summer. Photographer Ayten Alpun and stylist Hakan Ozturk combined their creative efforts to transform model Michelle into a 70s disco diva. The opulent fashion featured in the editorial comes from the likes of Miu Miu, Yves Saint Laurent and Gucci, and includes rich jewel tones, metallics and a handful of vibrant neon hues.
One theme seen in this editorial is the return of jumpsuits; here, they're modernized with rope ties and harem pants. Hairstylist Ibrahim Zengin gave Michelle's hair a bit of a frizzy curl that's restrained at the part, while makeup artist Ali Riza Ozidemir chose to focus on the lash line and highlight the mouth with a deep red lip.
Key Themes Behind This Trend
- 70s Fashion Revival
- There is an opportunity for retailers and fashion brands to capitalize on the resurgence of 70s styles, incorporating opulent fashion elements and vibrant colors.
- Jumpsuit Renaissance
- The return of jumpsuits presents an opportunity for designers to create modernized versions that feature unique details such as rope ties and harem pants.
- Disco-inspired Beauty
- Makeup and hairstylists can tap into the disco era for inspiration, experimenting with frizzy curls and bold makeup choices like deep red lips.
Where This Applies
- Fashion Retail
- Fashion retailers can take advantage of the 70s fashion revival by stocking their stores with opulent and vibrant clothing items.
- Design
- Designers can explore the jumpsuit renaissance, incorporating unique details and modern touches into their creations.
- Beauty and Cosmetics
- Beauty and cosmetics brands can create disco-inspired makeup and hair products that cater to the current 70s fashion trend.
