Mari Lowery has created an eerie series of photographs that succeeds in transforming the quotidian into the mysterious. Lowery's images convey a very subtle mood to the viewer where something feels lost or unattainable.
What I particularly like about these pieces by Mari Lowery is that I am left wondering many things and have lots of answered questions. The human-sized rabbit in these photos really point to something being out of place. I look forward to seeing more fantastic work by Mari Lowery.
Implications - Youth consumers are attracted to art works that are mysterious and do not completely reveal themselves upon first viewing. Mari Lowery has is attuned to this desire with her series. Companies should create campaigns that force the viewer to take a second look or leave the viewer with questions.
What Makes This Trend Stand Out
- Mysterious Art
- Consumers are attracted to art works that are mysterious and do not completely reveal themselves upon first viewing. Companies should create campaigns that force the viewer to take a second look or leave the viewer with questions.
- Eerie Photography
- Photographers should explore creating eerie or unsettling photographs that transform the quotidian into the mysterious.
- Subtle Mood
- Creating a subtle mood with artwork could be a disruptive innovation opportunity to appeal to youth consumers.
Sectors Adopting This
- Art
- The art industry could benefit from creating mysterious art pieces that attract youth consumers.
- Photography
- Photographers should explore creating eerie or unsettling photographs that transform the quotidian into the mysterious.
- Marketing
- Creating campaigns that force the viewer to take a second look or leave the viewer with questions could be a disruptive innovation opportunity for marketing companies.
