Ukrainian actress Milla Jovovich flexes her acting skills in the Marella Fall 2014 ad campaign. Although a lot of the gestures and expression seem dramatically Shakespearean, they bring a lot of personality to the modern outfits. From tailored pant suits to leopard print jackets and minimalist black dresses, the designs are chic and sophisticated enough to afford a bit of playful character.
Shot in studio by famed photography duo Inez van Lamsweerde and Vinoodh Matadin, the Marella Fall 2014 ad campaign also puts an artistic spin on the images. A series of closeups accompany the full-body shots. These closeups are elaborated with bold and vibrant strokes of purples, which really bring out the red accent of the otherwise monochromatic collection. The looks are perfected with windswept hair and a flawless face.
Key Themes Behind This Trend
- Emotional Advertising Campaigns
- Brands can explore using more emotional and artistic elements to evoke a stronger connection with consumers.
- Fine Art-inspired Fashion Photography
- Fashion brands can collaborate with photographers to integrate fine art techniques into their advertising campaigns and content marketing strategies.
- Bold Color Accents in Fashion Photography
- Fashion brands can experiment with introducing bold and vibrant color accents into their fashion imagery to create a visually arresting and memorable campaign.
Where This Applies
- Fashion and Apparel
- Fashion brands can take advantage of artistic and emotional advertising campaigns to stand out in a crowded market.
- Photography and Videography
- Photographers can explore new ways to integrate fine art techniques into their commercial work to create more compelling visuals.
- Marketing and Advertising
- Marketing agencies can examine how artistic and emotional elements can be integrated into their client's advertising campaigns to improve brand recognition and customer engagement.
