Almost floating down the runway, the Marchesa Spring 2013 Ready-to-Wear collection is made up of stunning gowns that are fit for the gods. With light-as-air fabrics trimmed with gold and jewels and paired with ornate slippers and gladiator-inspired footwear, the dresses appear to be designed with ethereal beings in mind.
Layers of fringe, delicate lace and draped tulle flow with the movement of the models as they glide down the runway wearing dark polish and shimmery eye shadow. Their hair is pulled back, allowing the focus to remain on the intricate patterning around the chest which showcases the collarbones and shoulders, reminding us how alluring and attractive those features are.
The jewel-toned gowns of the Marchesa Spring 2013 Ready-to-Wear collection are enchantingly graceful as they delicately move with the body, creating a mystical ambiance.
Key Themes Behind This Trend
- Luxury Eveningwear
- Disruptive innovation opportunity: Develop sustainable and eco-friendly luxury eveningwear options using innovative materials and production methods.
- Jewel-encrusted Fashion
- Disruptive innovation opportunity: Integrate technology and smart fabrics into jewel-encrusted fashion for interactive and customizable designs.
- Ethereal Fashion
- Disruptive innovation opportunity: Combine fashion and virtual reality to create immersive ethereal fashion experiences for consumers.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Incorporate sustainable practices and materials into fashion design processes to reduce environmental impact.
- Luxury Retail
- Disruptive innovation opportunity: Implement virtual reality and augmented reality technologies in luxury retail spaces to enhance the shopping experience.
- Jewelry Manufacturing
- Disruptive innovation opportunity: Explore 3D printing and additive manufacturing techniques in jewelry manufacturing for faster prototyping and customization.
