Designer dream team Georgina Chapman and Keren Craig held one collaboration show during fashion week five years ago, and have now returned with the Marchesa Spring 2012 runway performance. This year's show opened with an intricately detailed fringe dress that looked like it came straight out of the 1920s.
As per usual, Chapman and Craig presented a collection of breathtaking dresses made of flawlessly sculpted horsehair and tulle in mostly soft and neutral colors, with lavender remaining a Marchesa favorite.
The Marchesa Spring 2012 collection was full of gowns that are sure to appear on the red carpet during awards season. I don't recall an Academy Awards or Emmy Awards red carpet without a gorgeous Marchesa design making a much-anticipated appearance. Here's to hoping this pattern stays strong for years to come.
Key Themes Behind This Trend
- Extravagant Feminine Collections
- Opportunity to disrupt the fashion industry with intricately detailed and romantic designs.
- 1920s-inspired Fashion
- Potential to disrupt the vintage fashion market by bringing back the glamour and style of the 1920s.
- Red Carpet-worthy Gowns
- Disruptive innovation opportunity to create high-end gowns that dominate the red carpet during awards season.
Where This Applies
- Fashion Design
- Disruptive innovation potential to revolutionize the fashion industry with flawlessly sculpted and elegant designs.
- Luxury Retail
- Opportunity to disrupt the luxury retail industry by offering high-end, red carpet-worthy gowns to consumers.
- Vintage Fashion
- Potential to disrupt the vintage fashion market by incorporating 1920s-inspired designs that appeal to a modern audience.
