The Marchesa Spring 2010 Bridal line puts a bit of spring in your step. Aside from the classic long, flowy dresses, the collection also consists of a few shorter cocktail dress pieces. With sleek and simple designs, these wedding gowns ensure that you have options when it comes to day-wear and evening-wear for your big day.
Check out the bright white Marchesa Spring 2010 Bridal line in the featured gallery.
Implications - The Marchesa Spring 2010 Bridal line really mixes up what a wedding dress can be. The line had me thinking of all the different niches of brides.
Key Themes Behind This Trend
- Short Wedding Dresses
- Disruptive innovation opportunity: Designing affordable knee-length wedding dresses for unconventional brides.
- Diverse Bridal Collections
- Disruptive innovation opportunity: Creating bridal lines that cater to different niches and personal styles.
- Day-to-night Bridal Attire
- Disruptive innovation opportunity: Developing versatile wedding gowns that can be easily transitioned from day-wear to evening-wear.
Where This Applies
- Bridal Fashion
- Disruptive innovation opportunity: Incorporating unconventional wedding dress designs into the mainstream bridal fashion industry.
- Wedding Planning
- Disruptive innovation opportunity: Introducing new services to help brides find and style knee-length wedding dresses according to their personal preferences.
- Bridal Retail
- Disruptive innovation opportunity: Offering a wider range of wedding dress options, including shorter cocktail dress pieces, to appeal to a diverse customer base.
