The March Issue of Vogue UK features 'Love Story,' an editorial starring model Edie Campbell in the skinny arms of her doppelganger-turned-lover.
They say couples who look alike have a higher chance of staying together forever. Though it hasn't been scientifically verified, it's still good news for Campbell and her unidentified model paramour. The two share a lanky frame, feathered hair 'do and delicate facial features which make them look more like brother and sister than lovers.
Fashion Editor Lucinda Chambers accentuated the couple's physical similarities by dressing them in nearly-identical outfits, from full suits to wide-legged trousers and sweaters, while Josh Olins was on hand to photograph the pair for the March issue of Vogue UK.
What's Driving This Trend
- Matching Couples
- Disruptive innovation opportunity: Develop a fashion line specifically for couples who want to dress alike and emphasize their physical similarities.
- Doppelganger Fashion
- Disruptive innovation opportunity: Create a trend in the fashion industry where models or individuals intentionally choose outfits that match their doppelgangers.
- Twinning Style
- Disruptive innovation opportunity: Launch a clothing brand that is centered around the concept of matching outfits for couples or friends who want to coordinate their looks.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce a new collection or line focused on matching outfits for couples or individuals seeking to emphasize their physical similarities.
- Photography
- Disruptive innovation opportunity: Develop a service or platform that connects models or individuals with their doppelgangers for photoshoots or editorial projects.
- Editorial Publishing
- Disruptive innovation opportunity: Create a magazine or online platform dedicated to showcasing couples or individuals who intentionally dress alike and highlight their physical similarities.
