The Marc Jacobs SS12 Campaign Preview Mixes Minimalist & Modern Styles
Jaime Neely — July 18, 2011 — Fashion
References: fuckingyoung.es & hypebeast
The Marc Jacobs SS12 campaign preview for men features some fabulous pieces combining simply style with avant-garde flair. Complete with slim-fitting and clean-cute pieces, the collection offers plenty of polished ensembles for men to easily pull of a dapper look.
While the Marc Jacobs SS12 Campaign Preview does contain a wide array of conservative pieces including cashmere cardigans, blazers and preppy, springtime colors, it also boasts some very stand-out pieces. The contemporary qualities of the collection are showcased in the two pairs of glossy, plastic-like pants in beige and black featured in the collection.
Implications - Businesses today are faced with the challenge of meeting contradictory consumer demands. While consumers push for products boasting contemporary and cutting-edge qualities, they also seek out those with vintage aspects. Businesses that can combine the two characteristics in their products will appeal to a wider audience.
While the Marc Jacobs SS12 Campaign Preview does contain a wide array of conservative pieces including cashmere cardigans, blazers and preppy, springtime colors, it also boasts some very stand-out pieces. The contemporary qualities of the collection are showcased in the two pairs of glossy, plastic-like pants in beige and black featured in the collection.
Implications - Businesses today are faced with the challenge of meeting contradictory consumer demands. While consumers push for products boasting contemporary and cutting-edge qualities, they also seek out those with vintage aspects. Businesses that can combine the two characteristics in their products will appeal to a wider audience.
Trend Themes
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Contemporary-vintage Fusion — Combining contemporary and vintage characteristics in fashion to appeal to a wider audience.
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Minimalist Avant-garde Style — Integrating minimalist and avant-garde elements into fashion designs for a polished look.
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Glossy Plastic Pants — Experimenting with new materials and textures in fashion, such as glossy plastic-like pants.
Industry Implications
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Fashion — Fashion companies can create a wider appeal by merging contemporary and vintage elements into their designs.
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Textile — Textile companies have an opportunity to experiment with new materials and textures in their products.
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Advertising — Advertising agencies can promote minimalist and avant-garde styles in fashion campaigns to appeal to consumers.
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