The Marc Jacobs SS12 campaign preview for men features some fabulous pieces combining simply style with avant-garde flair. Complete with slim-fitting and clean-cute pieces, the collection offers plenty of polished ensembles for men to easily pull of a dapper look.
While the Marc Jacobs SS12 Campaign Preview does contain a wide array of conservative pieces including cashmere cardigans, blazers and preppy, springtime colors, it also boasts some very stand-out pieces. The contemporary qualities of the collection are showcased in the two pairs of glossy, plastic-like pants in beige and black featured in the collection.
Implications - Businesses today are faced with the challenge of meeting contradictory consumer demands. While consumers push for products boasting contemporary and cutting-edge qualities, they also seek out those with vintage aspects. Businesses that can combine the two characteristics in their products will appeal to a wider audience.
What's Driving This Trend
- Contemporary-vintage Fusion
- Combining contemporary and vintage characteristics in fashion to appeal to a wider audience.
- Minimalist Avant-garde Style
- Integrating minimalist and avant-garde elements into fashion designs for a polished look.
- Glossy Plastic Pants
- Experimenting with new materials and textures in fashion, such as glossy plastic-like pants.
Who This Affects Most
- Fashion
- Fashion companies can create a wider appeal by merging contemporary and vintage elements into their designs.
- Textile
- Textile companies have an opportunity to experiment with new materials and textures in their products.
- Advertising
- Advertising agencies can promote minimalist and avant-garde styles in fashion campaigns to appeal to consumers.
