While some designers focused on office wear and others focused on general day looks, the Marc Jacobs Resort 2015 collection decided to hone in on the party girl for nighttime-worthy ensembles that will get any woman in the mood to have a good time. A balance between glam and gaudy, the latter used in only the most flattering of ways, the looks are full of fierce femininity and attitude.
For instance, the Marc Jacobs Resort 2015 collection features a halter dress with a giant bejeweled choker neckline, a black-and-white “bunny fur” jacket with a bow and sequined python scrunched boots. WWD observes, "There were notes of Sixties swing, Seventies Saint Laurent and Eighties party punk, all united by Jacobs’ witty attitude of girly irreverence." It is hard not to appreciate the line.
Key Themes Behind This Trend
- Nighttime Glam Fashion
- Opportunity for innovative designs that blend glam and gaudy elements to create fierce and feminine evening wear.
- Statement Accessories
- Potential for bold, bejeweled choker necklaces and sequined boots to dominate the accessories market.
- Retro-inspired Styles
- The resurgence of 60s swing, 70s Saint Laurent, and 80s party punk offers a chance to modernize vintage fashion for a new generation.
Where This Applies
- Fashion Design
- Designers can capitalize on the demand for unique and eye-catching nightclub attire.
- Accessories
- The market for statement accessories like oversized bejeweled chokers and sequined boots is expanding.
- Vintage Clothing
- Retailers can tap into the renewed interest in retro fashion by offering modern interpretations of iconic styles from past decades.
