Marc Jacobs is a fashion icon, entrepreneur and flat out celebrity. Definitely a household name, Marc Jacobs has decided to expand even further by opening a cafe in NYC's Manhattan.
The cafe would be the second of its kind, with the first Marc Jacobs Cafe located in Milan. The original cafe opened during Milan's Design Week, thus speculation has risen as to whether or not the MJ Cafe will be opening during next season's NY Fashion Week in February 2011.
Image Credit: <a rel="nofollow" href="http://www.harpersbazaar.com/magazine/feature-articles/marc-jacobs-exposed-louis-vuitton-lookbook-0109">Harper's Baazar</a>.
Key Themes Behind This Trend
- Fashionable Cafes
- Opportunity for fashion brands to create unique cafe experiences that cater to their target audience.
- Celebrity Entrepreneurship
- Increasing trend of celebrities venturing into the business world to expand their personal brand and reach.
- Crossover Branding
- Opportunity for fashion and lifestyle brands to enter the food and beverage industry for cross-promotion and diversification.
Where This Applies
- Fashion
- Fashion industry can explore collaborations with cafes to create immersive experiences that align with their brand.
- Hospitality
- Hospitality industry can tap into celebrity-driven cafe concepts to attract a fashion-centric customer base.
- Celebrity Management
- Opportunity for celebrity management agencies to support celebrities in expanding their personal brands through ventures like cafes.
