It might not be pleasant to think about, but the Mapfre Insurance Pension Plans ad campaign forces people to reflect on just how quickly time passes. In particular, it addresses young adults with references from their childhood. For instance, it reminds people that "The Playstation is more than 16 years old" and that "Toy Story was premiered 17 years ago."
The Mapfre Insurance Pension Plans ad campaign was created by Spanish ad agency Zapping/M&C Saatchi. It reads, quite depressingly, “Life passes by faster than you think.” Of course, it is only hammering this sad fact in because it wants young adults to start thinking about their future, in particular how they will be surviving in their old age. It was art directed by Ana Delgado and Alvaro Moragón.