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Couture-Clad Wanderer Editorials

Manuscript's Paramount Story Features Luxe Outdoorsman Apparel

— August 27, 2014 — Fashion
Louren Groenewald and John Todd star in Manuscript magazine's captivating "Paramount" exclusive. This monochromatic fashion story is lensed seaside and by the mountains, revealing striking views of its natural backdrop.

Success Models Louren and John channel couture-clad wanderers in a series that is captured by Paul Scala's lens. Styling for this vanguard image series is courtesy of Jonathan Ailwood whi worked alongside Celia Burton and Lok Lau for the shoot's grooming and hair looks.

Fashions featured in this Manuscript magazine series are the epitome of high-end luxury and include pieces from Hermes, Louis Vuitton and other top labels. Standouts from the series include cashmere blanket coats, fringed leather trousers and jewel-embroidered sweaters that marry aesthetics with comfort.
Trend Themes
1. Luxury Outdoorsman Apparel - Disruptive innovation opportunity: Create high-end, couture-level outdoor clothing that combines luxury materials and fashion-forward design for the adventurous consumer.
2. Monochromatic Fashion - Disruptive innovation opportunity: Develop a line of monochromatic fashion pieces that offer a sleek, minimalist aesthetic for those seeking sophisticated style.
3. Natural Backdrop Photography - Disruptive innovation opportunity: Invent new camera technology or photography techniques specifically designed to capture the beauty and essence of natural backdrops in fashion shoots.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable practices and materials into the fashion industry to create luxury clothing with a lower environmental impact.
2. Outdoor Gear - Disruptive innovation opportunity: Create innovative and technologically advanced outdoor gear that not only performs well in outdoor environments, but also offers a stylish and fashionable appearance.
3. Photography - Disruptive innovation opportunity: Develop new software or tools that enhance the capabilities of fashion photographers, allowing them to capture stunning images that highlight the beauty of natural backdrops.
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