Everyday Off-Road Vehicles

The MANSORY Xerocole is Based on the Can-Am Maverick

The MANSORY Xerocole desert buggy has been designed by the UK-based brand to help bring the off-road vehicles back into popularity in a market that has become dominated by SUVs. The vehicle is built on the Can-Am Maverick and has been designed with an eye-catching aesthetic that highlights a sporty exterior along with a comfortable interior space. This includes a series of standard doors to help make the vehicle suitable for everyday use along with a two-tone Orange Desert Sunset color scheme that gives it an ultra-sporty finish.

The MANSORY Xerocole desert buggy comes as one of a growing number of vehicles being designed with weekend warriors in mind as more consumers seek to make the most of their free time.

Off-road Vehicle Revival
The popularity of off-road vehicles is increasing as consumers seek adventurous experiences in their free time.
Sporty Aesthetic
There is a trend towards sporty and visually appealing designs in off-road vehicles to attract more consumers.
Versatile Off-road Vehicles
Off-road vehicles with everyday functionality are gaining popularity among consumers.

Sectors Adopting This

Automotive
The automotive industry has an opportunity to develop and market off-road vehicles with versatile features for everyday use.
Recreation and Leisure
The recreation and leisure industry can capitalize on the increasing demand for off-road vehicles designed for weekend warriors.
Customization
The customization industry has an opportunity to offer personalized modifications and accessories for off-road vehicles to enhance their sporty aesthetic.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 65%
Freshness 9%

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