OMG, I would almost consider moving to Vancouver if I could snuggle down in these Cashmere sheets. Warm in winter, cool in summer the textile expert from Perugia, Manrico Calzoni spent five years (!) creating the fabric woven from the belly hair of the Mongolian goat. King-sized sets start at $5,200.
Want your whole bedroom done? A line of cashmere curtains and upholstery is in the works.
Implications - Urban-based consumers live fast-paced lives with little time for relaxation; however, when they do find time to relax, they wish to treat themselves. Consumers are eager for soothing products made from luxury materials which will calm them. Companies can cater to this busy demographic by manufacturing products made from high-quality materials.