Alluring Milky Lookbooks

The Mandinka SS11 Campaign Surrenders to the Soft Female Form

From the same designer who delivered a fearless collection of dark and edgy winter looks this past season, the Mandinka SS11 campaign shows that creative Tali Tene has a gifted feel for a more subtle aesthetic as well.

Based in Tel Aviv, Israel, the designer works with fashion photographer partner Shimi Bar to dream up intricate ideas of material adornment, translated into unique looks with a classic and international appeal. In a more muted manner than what the duo released a few months back, the latest whitewashed line is, however, far from simplistic. A closer look at each immaculate article of clothing divulges brilliantly balanced asymmetries, perfectly placed seams and bewitching bound accessories for the arms and legs. The Mandinka SS11 campaign truly offers a delicately cool and contemporary take on summer.

Subtle Aesthetic
Opportunity for businesses to explore minimalistic and understated design in various industries.
Immaculate Clothing
Potential for disrupting the fashion industry with perfectly crafted and detailed garments.
Material Adornment
Innovative possibilities for incorporating unique and intricate materials into products across different sectors.

Who This Affects Most

Fashion
Opportunity for fashion brands and designers to experiment with a more subtle and minimalistic aesthetic.
Photography
Disruptive potential for photographers to create visually captivating campaigns that emphasize immaculate craftsmanship.
Accessories
Innovation in the accessories industry by exploring bewitching bound accessories for arms and legs.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 98%
Freshness 8%