New York-based streetwear imprint 10.Deep introduces the new 'Man of Fire' collection designed for the Winter 2018 season. The latest capsule is designed from an angle that explores pop culture through a cynical lens, understanding the role of the Internet as something that threatens one's personal identity. The concept that personalities could be commodified is what's being explored through a series of streetwear silhouettes and designs.
This unique angle is translated through staple structures that are adorned in references that the label describes as "humor, cynicism, and critique of pop-culture, all coded, branded and marked up for mass consumption.” The collection features denim jackets, hoodies, track pants, beanies, bomber jackets, and more. Some details include skull and floral embroidery, camouflage prints, and texts that read "DAMAGE CONTROL" and "Under Penalty of Law." The entire Man of FIre collection is set to drop online at East Coast beginning tomorrow.
What's Driving This Trend
- Cynical Pop Culture Exploration
- Exploring the commodification of personalities through streetwear designs that critique and humorously reference pop culture.
- Internet Threat to Personal Identity
- Recognizing the role of the Internet as a potential threat to personal identity and creating fashion that reflects this concern.
- Coded and Branded Mass Consumption
- Utilizing coded designs and branding to comment on and appeal to the mass consumption of streetwear fashion.
Who This Affects Most
- Fashion
- Incorporating elements of humor, cynicism, and critique into streetwear collections to appeal to trend-focused consumers.
- Pop Culture
- Creating streetwear designs that reference and reflect on popular culture trends and the commodification of personalities.
- Online Retail
- Launching streetwear collections online, tapping into the demand for trendy and unique fashion items.
