The 'Man Lives Like a Cat' series tackles what it would be like for a man to live like a cat. This humorous campaign sees the video's star working on his agility and ability to fall off the couch on all fours.
The 'Man Lives Like a Cat' series strikes all the right funny cords. The video is the first in a series, so stay tuned for more in the very near future. I cannot wait for more.
Implications - The 'Man Lives Like a Cat' campaign leverages a humorous concept to promote its product. Digital marketing campaigns need to entertain first and foremost before promoting a product. Companies should create campaigns that entertain, as they have a greater chance of going viral.