Do you have to yell fore if no one is around to hear it? Ask Andre Tolme. Although he completed this feat in 2004, it isn't old news to those of us who didn't hear about it. He spent 90 days hitting 12,170 golf balls a total of 1,234 miles across Mongolia. To learn more, read his aptly titled book, I golfed across Mongolia or visit his web site at golfmongolia.com.
Implications - As urban populations continue to increase all over the globe, more and more individuals are experiencing a weakening relationship with nature and the great outdoors. Businesses that are able to offer entertaining and enjoyable ways for these people to restore their connection with the environment will experience success. Consumers will likely invest in products that reconnect them to the earth.