'Make it happen, make it simple' is the name of photographer Pasquale Ettorre's latest editorial exclusive for The Ones 2 Watch. The image series boasts wardrobe styling by Claudia Cerasuolo and is an homage to the normcore fad that has swept international runways in the past few seasons.
Understated elegance is the theme behind this feature that boasts hair and makeup looks by Daniela Magginetti and Giuditta Bedetti. Model Anja Vuleta stars in the shoot and dons pieces from Cristiano Burani, Drome and Reiko among other labels.
'Make it happen, make it simple' celebrates the season's understated minimalism obsession and blends functional pieces with quirky staples. These pieces make a statement that is more artistic in its aesthetic than it is loud.
What's Driving This Trend
- Understated Styling
- There is an opportunity for brands to simplify their designs and focus on minimalism and functionality while still making a statement.
- Normcore Fad
- There is an opportunity for brands to embrace the normcore fad and incorporate simple, basic, and practical designs.
- Artistic Aesthetic
- There is an opportunity for brands to focus on an artistic aesthetic that blends functional pieces with quirky staples.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend towards understated styling and normcore fashions by incorporating these design principles into new collections.
- Beauty
- The beauty industry can capitalize on the trend towards understated elegance by promoting natural and minimalistic makeup and hair looks.
- Photography
- The photography industry can capitalize on the trend towards artistic aesthetics by embracing simple and minimalist compositions in their work.
