The Maiyet Spring/Summer 2014 ad campaign captures a perfect summer day, one in which a swinging hammock is involved and the sun is shining brightly. Shot by photographer Cass Bird, who is known for her laid-back style of photography, it certainly doesn't get anymore laid back than this. Of course, the Maiyet Spring/Summer 2014 collection dresses things up a bit.
Chock full of gold jewelry, loose dresses and even a knitted short and shirt number, the Maiyet Spring/Summer 2014 ad campaign showcases some of the best of the best from the latest collection. It stars model Binx Walton, who can be the Spring 2014 ad campaign from Celine alongside Daria Werbowy and Julia Nobis.
What Makes This Trend Stand Out
- Hammock-based Advertising
- Opportunity for brands to showcase their products in a relaxed, laid-back setting using hammocks.
- Summer Fashion Campaigns
- Brands can advertise summer fashion collections through campaigns emphasizing a carefree, sunshine-filled lifestyle.
- Jewelry and Fashion Pairings
- Pairing jewelry with loose summer dresses and other relaxed fashion items in advertising campaigns.
Sectors Adopting This
- Fashion and Apparel
- Opportunity for fashion and apparel brands to market their summer collections.
- Jewelry
- Opportunity for jewelry brands to partner with fashion brands in advertising campaigns.
- Furniture and Home Decor
- Opportunity for hammock and outdoor furniture brands to provide products for advertising campaigns showcasing a relaxed summer lifestyle.
