The Mai Gidah Spring/Summer 2015 lookbook fuses "nature and art" together with its dynamic sportswear looks. The collection embodies an eccentrically elegant air and presents fashion lovers with a range of conceptual statement tees.
Challenging the notion of a traditional graphic tee, Mai Gidah's latest menswear line plays with bold visuals and exaggerated proportions. Its statement tees marry aesthetics with comfort and each resemble pieces of wearable art.
The sporty staples each feature a tactile and visually vivid design that is enhanced with a fabric layering effect. Experimenting with opposing textures, this Mai Gidah collection 'pays homage to the geometric art compositions of Kazimir Malevich'.
Its catalog is lensed by photographer Nicholas Lapite and is styled by Thomas Sels.
Key Themes Behind This Trend
- Conceptual Statement Tees
- Create unique and visually striking statement tees that resemble wearable art, challenging the notion of a traditional graphic tee.
- Artful Sportswear
- Combine art and sportswear to create dynamic and visually vivid designs that experiment with opposing textures.
- Fabric Layering Effect
- Incorporate tactile and visually enhanced fabric layering techniques to elevate the aesthetic and design of sporty staples.
Where This Applies
- Fashion
- Leverage the fashion industry to create and produce conceptual statement tees, artful sportswear, and innovative fabric layering techniques.
- Graphic Design
- Apply graphic design skills to create bold visuals and exaggerated proportions for statement tees that challenge traditional norms.
- Photography and Styling
- Utilize photography and styling expertise to showcase conceptual statement tees and artful sportswear in visually captivating lookbooks and catalogs.
