adidas works in collaboration with Naked on a pair of sneakers that are exclusively launching in the Copenhagen store location -- the sneakers are entitled the 'Magmur Runners' and it draws inspiration from the 90s era. The previous decade was rooted in relaxed apparel and footwear, and the latest sneakers embody that laid back energy. Naked's creative director, Stine Pedersen states, “this was about elevating the current chunky sneaker aesthetic – an evolution of the dad shoe that’s distinguishable as a Naked creation.”
The highlighting element of the sneakers is found at the midsole, where there is the incorporation of a bulky Adiprene insert, providing comfortable cushioning. The uppers are crafted from leather overlays and paneling mesh underlays. There are two colorway options of either cream and white or cream with blue and green details.
Why This Trend Is Growing
- 90s-inspired Fashion
- Opportunity for companies to bring back the popular style and fashion from the 90s and appeal to a larger audience.
- Chunky Sneakers
- Opportunity for companies to build and create new types of sneakers for the current fashion trend.
- Collaboration
- Opportunity for companies to collaborate and produce unique and fashionable products to target new customers.
Industries Being Reshaped
- Fashion
- Opportunity for companies within the fashion industry to create products that appeal to a larger audience.
- Footwear
- Opportunity for companies within the footwear industry to innovate and create new types of sneakers that are inspired by past fashion trends.
- Retail
- Opportunity for retail companies to collaborate with fashion and footwear companies to produce unique and fashionable products that appeal to a wider audience.
