Sportswear giant Nike introduces the Magma Orange colorway update that details the iconic Air Force 1 sneaker model. This continues to grow the ongoing Anniversary Edition series where the brand honors the silhouette and its history. The shoe blends together the aforementioned hue of Magma Orange along with Elemental Pink throughout the entire shoe.
It is made from a blend of materials including tumbled leather at the base foundation and then detailed with soft suede for textural contrast. Ths suede can be seen at the Swoosh by the lateral side of the shoe and the overlaying details that are interchangeable between the colors orange and brown. Pink then makes up the laces, the tongue, and the main Swoosh detail.
Image Credit: Nike
Key Themes Behind This Trend
- Color-blocking Sneakers
- Disruptive innovation opportunity for sportswear brands to introduce unique and bold colorways for sneaker models.
- Anniversary Edition Series
- Disruptive innovation opportunity for sneaker brands to release limited edition models to celebrate the history and iconic status of certain silhouettes.
- Suede Detailing
- Disruptive innovation opportunity for shoe brands to add textural contrast to sneakers through the use of suede material in the design.
Where This Applies
- Sportswear
- Opportunity for sportswear brands to introduce unique and bold colorways into their shoe models to stand out from competitors.
- Fashion Retail
- Opportunity for fashion retailers to offer limited edition anniversary edition models to niche markets of sneaker enthusiasts and collectors.
- Material Manufacturing
- Opportunity for material manufacturers to develop innovative suede materials for use in the detailing of sneakers and other footwear designs.
