Cuddly Coupletography

Photographs by Maeve Stam Show Couples Cuddling in Bed

In a world where the bed is more closely associated with smuttiness than sleepiness, a spread like this one from Maeve Stam is definitely one most can relate to. Maeve Stam attempts to capture couples in their most vulnerable state; sleeping next to one another, cuddling.

As far as I'm concerned, couples are at their cutest when cuddling. Maeve Stam doesn't skimp on the hugs and nuzzles with this spread, making for an adorably intimate yet completely wholesome collection of pure love.

Intimate Photography
The trend of capturing vulnerable intimate moments can translate to other industries and opportunities beyond just photography.
Depicting Real Relationships
A trend towards showcasing real relationships and love beyond the typical glamorous portrayal.
Normalization of Vulnerability
A trend towards normalizing intimacy and vulnerability.

Where This Applies

Fashion
Fashion brands can incorporate intimate and vulnerable moments into their campaigns, creating a more human and relatable image.
Marketing
Marketing campaigns can create a more authentic representation of relationships, moving away from traditional representations of love.
Health and Wellness
The trend towards normalizing vulnerability can contribute to destigmatizing mental health and promoting healthy emotional expression.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 44%
Freshness 8%

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